It might seem as though smaller businesses have an advantage when it comes to connecting with their employees, but this isn't always the case. In an increasingly competitive market, employees want more from their workplace than just a salary - they want perks. Here's how you can turn your business into a talent magnet.

Prepare to be Flexible

Talented young graduates are no longer content to spend most of their best years behind a desk. They still love their work, but they also love play, and that's why flexible working can be one of the best perks to introduce to your company. Whether your employees want to work while altitude training in the himalayas or just need to take a mental health day now and then, a flexible PTO package can make it happen without losing their productivity.

One effective solution is to combine sick days and holidays into one simple PTO package. This gives your employees the freedom to use their sick days for a vacation or their vacation days for a major emergency. You might also consider guaranteeing a day off on your employees' birthdays, or on major holidays.

Flexible working will also engage your older employees, who might need the time to focus on their families. You'll avoid the dreaded burnout, and when your employees return to the office they'll be more engaged than ever.

Wellbeing and You

Wellbeing is a buzzword that's thrown around a lot, but changing your company culture to promote health and mental wellness is more than a passing phase.

Going one step further means taking a holistic view of your employee's wellbeing. That means offering incentives that allow them to improve their mental, physical and mental wellbeing. It shows that you're invested in your employees and they'll thank you by investing their best selves in your business.

There are lots of ways to promote a healthy lifestyle in the workplace. Providing free financial seminars, offering fruit and other healthy snacks, or providing options for standing desks are just small ways to ensure that your employees know you care.

Another option is to cut a deal with your local gym for discounted membership. That's a perk your employees can't find anywhere else, and you'll be supporting another small business just like yours.

On the Up and Up

No talented employee wants to get stuck in a dead-end job. Make sure your company has options for advancement, whether that's in the form of pay rises, bonuses, or outright promotions.

A job that provides employee training as a perk will be very attractive to recent graduates and veteran employees alike. There's always time to learn new skills, and an employer who fosters talent is an employer who retains that talent.

When your employees have the option to grow and hone their professional skills, they'll be enthused to try what they've learned in the workplace. It's simple, really - why waste time letting your employees waste their talents when they could be innovating and streamlining your business using skills you helped them acquire?

Of course, these are just a few of the hundreds of potential perks you could provide for your employees. If you're looking for more ideas, download Neyber's SME Employee Engagement Handbook today.